Marilyn White's blog

SodaStream Leaves West Bank: A Success for BDS

In late October home carbonation machine manufacturer SodaStream announced the decision to close its West Bank factory in an illegal Jewish settlement. SodaStream has been a major focus of the BDS (Boycott, Divestment, and Sanctions) movement to pressure Israel to end the occupation and oppression of Palestinians. A company spokesperson said the decision was based on business reasons unrelated to the boycott. The evidence indicates otherwise: At the time of the announcement, stock prices had fallen 58% and profits 42% in 2014. Macy’s dropped the product and high-profile investor George Soros sold his stake in the company.